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Wednesday, August 08, 2012

 

"High" Living in Serendra Bonifacio High Street | Inquirer 5/20/2007




Bonifacio High Street Serendra

truly epitomizes the spirit of Bonifacio Global City and the balanced live-work-play lifestyle it encourages. Pioneering the concept of mixed-use developments in a unique main street setting, Bonifacio High Street is comprised of nearly a kilometer long landscaped park with restaurants and retail stores on the first floor, and offices on the second floor -- including large and pioneering companies like Del Monte Philippines and BayanTrade to name a few. The calm scenery has an obviously uplifting and relaxing effect on the office workers of Bonifacio High Street. "I love coming to work!" asserts Michelle Dabuet, Marketing Head for BayanTrade. "We actually encourage our employees to bring their family members," adds Dante Briones, President and CEO for BayanTrade. The park features family-friendly interactive artworks that encourage thinking and exploration. This unique experience becomes a strong factor for drawing people to the location. "Bonifacio High Street attracts people from as far as Quezon City in the north, and Alabang plus other areas further south." says Jun Bisnar, Head of Commercial Operations for Fort Bonifacio Development Corporation (FBDC).

[caption id="attachment_129" align="alignnone" width="300"]MySerendra.com | Bonifacio High Street Balanced rock fountain photo MySerendra.com | Bonifacio High Street Balanced rock fountain photo near Ayala Serendra[/caption]

Bonifacio High Street sets the stage for a balanced lifestyle that is conducive to mental and physical well-being. While mostly urban in nature, the pace of work and life is manageable, or as aptly stated by Marivic Anonuevo, Group Head for Corporate Business of Ayala Land, "It's fast-paced but Bonifacio High Street provides more stress breaks and relievers."

Live, Work, Eat!

At Bonifacio Global City , dining has come to mean more than the typical hour-long break. In this city, the dining experience provides another opportunity for residents, tenants and visitors alike to bask in the relaxed aura of Bonifacio Global City . From the high-energy spots of The Fort Square to new dining establishments in Bonifacio High Street , Bonifacio Global City will never fail to disappoint varied tastes.

CJ Jesena, Senior Division Manager for the Ayala Malls Group, describes some of the unique culinary spots of Bonifacio High Street. "Mary Grace which started as a kiosk in malls, opened their first cafe in Serendra, Bonifacio High Street called Cafe Mary Grace," Jesena explains. "From the L'Opera group, they opened Balducci, which features a more casual, rustic and laid-back feel." Larry J. Cruz opened two restaurants, including Larry's Cafe & Bar, which offers light dining and Abe Restaurant, which specializes in Kapampangan fare. Further down Bonifacio High Street you'll find Texas Roadhouse Grill and Mini Shabu-Shabu -- just two of the many unique restaurants which have recently opened. Proposing this unique dining concept to owners of restaurants and cafes was met with positive response. "Anna Rocha (owner of Tatami] loved the concept while Larry Cruz saw the opportunity," he says, proudly.

Wired and Ready to Go

2012 Ongoing developments at Ayala Alveo land Serendra Fort Bonifacio Global City

As the country's next premier CBD, Bonifacio Global City is fully equipped with amenities that encourage the wireless lifestyle. At par with the technological-savvy of the modern urbanite, several areas in Bonifacio Global City are Wi-Fi hotspots, allowing for high-speed internet surfing -- an unquestionable tool in this era of efficient technology. Moreover, plans to fully wire the city are underway and soon enough, internet surfing will be possible at any point within the territory.

Complementing the technological advancement is the fact that a 25-hectare portion of Bonifacio Global City is a PEZA-accredited IT Zone. As an IT Zone, Bonifacio Global City locators enjoy generous government incentives like tax holidays and other benefits," says Henry Yap. Head of Property Planning and Design for FBDC. "It is also easier for foreign companies to bring in their foreign executives because of the ease in obtaining work permits. The companies or locators also get tax incentives when they purchase land or export products," Yap explains.

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