Click here for more details on Century Properties Communities online. Canyon Ranch in Cavite near Tagaytay South of Market SoMa in Fort Bonifacio Taguig SoHo Central in Shaw Boulevard Ortigas near Shangrila EDSA Grand SoHo Makati GSM condo in Buendia Makati near Ayala IS International School project in Makati
Century Properties Communities online. Canyon Ranch in Cavite near Tagaytay South of Market SoMa in Fort Bonifacio Taguig SoHo Central in Shaw Boulevard Ortigas near Shangrila EDSA Grand SoHo Makati GSM condo in Buendia Makati near Ayala IS International School project in Makati
Click here for more details on Century Properties Communities online. Canyon Ranch in Cavite near Tagaytay South of Market SoMa in Fort Bonifacio Taguig SoHo Central in Shaw Boulevard Ortigas near Shangrila EDSA Grand SoHo Makati GSM condo in Buendia Makati near Ayala IS International School project in Makati
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Let the Numbers Speak Our economy is on the upswing
Manila Bulletin - April 2006
“This economy is worth investing in” - Makati Business Club
Economic Gains:
Foreign direct investments in 2005 grew by more than 65% compared to year ago levels. Philippines Export Zone Authority (PEZA) investments alone grew to P68 Billion from P50 billion in 2005. PEZA investments are expected to generate over 70,000 jobs
Balance Of Payments (BOP) surplus posted at $2.03 Billion in the first two months of the year, three times higher than the same period last year
International financial institutions such as ING Bank, UBS AG, Goldman Sachs remain bullish on the Peso projecting further increase in its value
UK-based Fitch and US-based Standard & Poor upgraded their credit risk ratings of the Philippines from “negative” to “stable”
The World Bank, Merril-Lynch, Bear Steams & Co. and ABN-AMRO retain positive growth outlooks for the country forecasting economic growth of between 5.4% and 6% this year
United Nations awarded the Philippines as the best implementor of microfinancing besting
160 other countries
OFW remittances increased to %1.8 Billion in the first two months of 2006, higher by 14% compared ago year-ago levels. This continues to pump-prime the economy and provide a better quality of life for
OFW families
January to March 2006 budget deficit is P4.2 Billion below ceiling
Business Process Outsourcing (BPO) jobs, like call center agents, increased by 63% in 2005 from year-ago levels to about 162,250 jobs
The President’s job generation program is nearly half-way to its goal of 10 million jobs by year 2010. As of Dec. 2005, 4.9 million jobs have been granted
Magtulungan tayo. Kaunlaran muna.
Philippines Information Agency
Click here for more details on Century Properties Communities online. Canyon Ranch in Cavite near Tagaytay South of Market SoMa in Fort Bonifacio Taguig SoHo Central in Shaw Boulevard Ortigas near Shangrila EDSA Grand SoHo Makati GSM condo in Buendia Makati near Ayala IS International School project in Makati
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RP on verge of biggest real estate boom in 30 years
Philippine Daily Inquirer - December 18, 2005
THE PHILIPPINES IS ON THE CUSP OF what could be the country's biggest property boom in nearly three decades fueled by money from overseas Filipinos, investments from businessmen and increased government spending.
“If politics is neutral, we are at the threshold of the biggest real estate boom since 1997,” says Albay Representative Joey Salceda.
Since the Asian financial crisis brought the property sector into a long swoon in 1997, the industry has been on a slow but steady climb in the last few years.
Salceda expected the property boom would be broad based from residential houses and condo units to office towers, leisure facilities and hotels.
Tapping OFW market
At least $1 billion in remittances from Filipinos living or working abroad flow in every month (not counting the dollars sent through informal channels), and it is expected that these dollars will be spent on buying new houses for their families, high-end condos or resort homes for their own use.
Demand for quality
Industry sees that there is an underlying flight to quality in the growing demand for property. Buyers are more knowledgeable now that they were before and they will go to developers that have a long track record, that build classy units and deliver their products on time. With people looking for more quality products, the industry's growth is expected to be sustained.”
Gov't role
Despite its political troubles, the Arroyo administration has also contributed to setting the stage for a surge in property demand. Salceda said.
Aside from keeping interest rates low through prudent debt management, Salceda said the government was poised to further kick up interest in the real estate sector by jacking up its capital spending by 52 percent next year the first time in five years that it would be boosting investments infrastructure.
“This should make the 4.2 million housing backlog a real demand.” Salceda said.
Hot demand for office space
Aside from houses and residential condos, another hot factor in the property sector is the rising demand for office space, with vacancy rates dropping from their peak of 60 percent to between 9 and 15 percent at present.
GB Richard Ellis, the worlds largest real estate advisory firm, said robust demand for office space was being driven mainly by relocations multinationals corporations and embassies from Grade B and C buildings and may continue demand from new and expanding call centers, business process outsourcing (BPO) provides, and information technology companies.
Bulls Running
“Despite medium term domestic economic concerns, the outlook for the office property sector remains bullish.” CB Richard Ellis said. “Limited supplies of suitable Prime/Grade A office space in the Makati CBD will keep vacancy levels in the single digits for the near and medium terms while expirations in 2006 will be closely watched as they are expected to impact the amount of available space.”
The property adviser noted that demand was not confined to Makati and Ortigas.
“Tight supplies of suitable existing office space in Metro Manila is forcing call centers and BPO's with large space requirements to consider locating to areas outside the major central business districts.” Said CB Richard Ellis, citing the rising trends toward the construction of more build to suit buildings especially in Alabang and Fort Bonifacio and the conversion of shopping malls and other types of retail establishments to space suitable for call centers.
Leisure and Hotels
The property sector is also humming in the leisure and hotel business, with average occupancy rates improving to nearly 75 percent this year from less that 50 percent a few years ago, the highest growth being registered in deluxe suites, according to CB Richard Ellis.
Tourism arrivals are on track to hit 2.66 million this year (up to 6 percent last year), with tourism revenues expected at $2.2 billion (up by 14 percent from last year).
With international arrivals predicted to rise by 15 percent next year (in line with the government's goal of having 5 million tourists by 2010). CB Richard Ellis noted an increasing number of foreign investments going into building deluxe hotels and resort facilities.
Click here for more details on Century Properties Communities online. Canyon Ranch in Cavite near Tagaytay South of Market SoMa in Fort Bonifacio Taguig SoHo Central in Shaw Boulevard Ortigas near Shangrila EDSA Grand SoHo Makati GSM condo in Buendia Makati near Ayala IS International School project in Makati
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Making the Philippines worth coming home to
from Philippine News - July 20 to 26, 2005
DESPITE the exodus of Filipinos to all parts of the world, the Philippines remains home for many of them.
"The biggest asset of the country is the country itself, and this will never change, no matter what the political situation, no matter who comes in the government or whoever will be next. The fundamentals of the country remain the same: it's a great place to live and to travel," said Jose E.B. Antonio, chairman of Century Properties Group.
And indeed, at the end of the day, Filipinos who sojourned to foreign lands are likely to return. And to cater to the housing needs of overseas Filipinos, Century Properties, one of the Philippines' dynamic real estate companies, go for developments that suit the sophisticated tastes of the balikbayans, be it for a visit or for retirement.
"We try in our role as a private sector developer to produce those products that are internationally accepted in terms of quality-standards," Mr. Antonio said.
INTERNATIONAL STANDARDS
Considering that Filipinos who have stayed in the United States for quite a time have adopted to more sophisticated ways of living, Century Properties came up with property developments that are at par with the developments abroad. For instance, Essensa, its upscale development at the Fort Bonifacio Global City, was judged by Asiaweek magazine as one of the best residential buildings in Asia , a testimony that Century Properties is capable of producing world-class developments.
As a follow-up to this feat, Century Properties has come up with other developments, which do not only cater to the housing needs of local residents, but also of overseas Filipinos coming home.
For those who prefer a place to live in in the metro, Century Properties has two landmark developments that provide comfort and style, much more making the active urbanite accessible to practically any points in Metro Manila.
One is the South of Market (SoMa), a 39-storey, twin-tower residential development that is also located at Fort Bonifacio Global City. One can take advantage of this prime location as SoMa is near retail establishment Market! Market!, several international schools and the Makati and Ortigas business districts. SoMa is also the first residential condominium in the Philippines where the units come fully furnished. However, one must not be intimidated because SoMa is by far the most affordable residential condominium at the Fort. Unit prices start at only P2.9 million and available at attractive payment terms.
Meanwhile, for those who put a premium on accessibility, SOHO Central may be the answer. Located at the corner of Shaw Boulevard and EDSA in Mandaluyong City , SOHO Central is the first Transportation Oriented Development (TOD) in the Philippines as it provides a direct link to the Metro Rail Transit (MRT). "It's only now that a developer like us in the Philippines has fully recognized the advantage of being close or connected to a transportation system," Mr. Antonio said.
Because this concept is patterned to similar convenient apartments in London , New York , Japan , Hong Kong , and other developed cities, being a unit owner at SOHO Central can make one breeze through the northern and southern points of Metro Manila in a matter of minutes, sans the hassles of traffic jams.
SOHO Central is a twin 35storey residential project, the first one to rise at the 24-hectare Greenfield District, a commercial, business and transportation hub next to the Ortigas business district and a number of shopping centers such as SM Mega Mall, Shangri-La EDSA Plaza, and the newly revived EDSA Central.
Finally, for those seeking a retirement or leisure haven, Canyon Ranch is Century Properties' bet.
"That is what we want to communicate: that people should look up to the Philippines as a retirement place," said Emil Perez, Jr., Century Communities senior vice-president and chief marketing officer, who spearheaded the company's campaign in the U.S. And indeed, Century Properties created a different kind of environment for those who love the outdoors in a 17-hectare property in Carmona, Cavite.
Reminiscent of properties in New York where residents enjoy a view of the Belmont Park racetrack, Canyon Ranch is proud of its views of the San Lazaro Leisure Park just beside the property. "We chose something that will give potential buyers or those Filipinos living in the United States the wholeness factor and that is what we're doing in Canyon Ranch. It's elevated, it has clean air, and it has a lot of amenities," Mr. Antonio added.
Homes at Canyon Ranch are also fully integrated with the commercial complex that blends sports and entertainment facilities. Aside from the San Lazaro Leisure Park that has a twin-oval horse race track with expansive stabling facilities, jockey's quarters and a state-of-the-art turf club building, Canyon Ranch will also be right beside nearly-completed restaurants and bars, gaming and entertainment areas, an equestrian school, and a riding academy.
While Century Properties' developments can be something to lure Filipinos living and working overseas, Mr. Antonio said that more than anything else, the country itself is the best reason to go back home. "The biggest asset of the country is the country itself. This will never change, no matter what the political situation is," he said.
Click here for more details on Century Properties Communities online. Canyon Ranch in Cavite near Tagaytay South of Market SoMa in Fort Bonifacio Taguig SoHo Central in Shaw Boulevard Ortigas near Shangrila EDSA Grand SoHo Makati GSM condo in Buendia Makati near Ayala IS International School project in Makati
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Crisis fails to dampen property sizzle
from Philippine Daily Inquirer - September 9, 2004
BY LORENZO G. ABELLERA
CONTRIBUTOR
MANILA - The Philippine real estate sector expressed its optimism amidst the political turmoil that haunts the local economy.
Leading property developer Jose E.B. Antonio, chair of the Century Properties Group, told Philippine News that "despite the political noise going on, we remain to be bullish about the prospects of the industry."
The presidency of Gloria Macapagal Arroyo has been under siege with allegations of her husband and other family members receiving illegal gambling bribes and tampering with the last presidential elections. As a result the economy has suffered, with international credit rating agencies giving the Philippines negative marks.
Still, Antonio waxed optimistic, saying that "as we mature as a nation, we will try to acknowledge that this (political crisis) is part of democracy."
He said the real estate industry is poised for more growth as it furthers its efforts in tapping Filipinos overseas as its market. "A significant part of our market that we want to tap is the overseas Filipinos," Antonio said.
There are an estimated 8.5 million Filipinos overseas, about a tenth of the Philippine population.
"The people who have worked in the United States for the past 25 years have amassed savings in the form of equity for their homes," Antonio said.
He noted U.S. Census figures indicating that the average annual family income of Filipinos in the U.S. is $65,189. The national average is $50,046. Philippine property developers have noted this purchasing clout and have launched aggressive sales campaigns in the U.S.
Also, Filipinos all over the world remit some $12 billion annually to the Philippines . "This is what's propelling to a large extent the purchase of new homes in the Philippines ," Antonio said.
The real estate industry is "going on a very strong recovery," he said. "The demand-supply situation (in the local real estate scene) is lopsided in favor of demand, there is very little supply," he said.
The Philippine National Statistical Coordination Board's (NSCB) data shows that the ownership of dwellings and real estate continued to expand to 6.8 percent as of May this year from the 4 percent growth it posted last year. This was brought about by increased sales of high and mid income developments and leasing operations which grew from 9.5 percent last year to 25.2 percent this year.
The ownership of dwellings, on the other hand, which accounts for 79 percent of the total 6.8 percent growth grew at a slower phase from 2.9 percent in 2004 to 2.8 percent this year.
With the National Economic and Development Authority's (Neda) forecasting a 5.3 percent to 6.3 percent growth in gross domestic product (GDP) growth this year, Antonio said he was also optimistic that his company as well as the entire sector will be able to ride with the economic development.
Century Properties projects a 300 percent growth from 2004 with the sale of their recent developments such as Soho Central in Mandaluyong City , South of Market (SoMa) in Fort Bonifacio Global City in Taguig, and Canyon Ranch in Carmona, Cavite.
Click here for more details on Century Properties Communities online. Canyon Ranch in Cavite near Tagaytay South of Market SoMa in Fort Bonifacio Taguig SoHo Central in Shaw Boulevard Ortigas near Shangrila EDSA Grand SoHo Makati GSM condo in Buendia Makati near Ayala IS International School project in Makati
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New Development at the Global City
from Philippine Daily Inquirer - September 9, 2004
Bases Conversion and Development Authority Chair Rufo Colayco hands out the contract for a 3,800-square-meter property at the Fort Bonifacio Global City to Meridien Development Group Inc. Chair Jose E.B. Antonio (middle) and Vice Chair Ricardo P. Cuerva (left). The lot will be the site of South of Market Condominium.
Click here for more details on Century Properties Communities online. Canyon Ranch in Cavite near Tagaytay South of Market SoMa in Fort Bonifacio Taguig SoHo Central in Shaw Boulevard Ortigas near Shangrila EDSA Grand SoHo Makati GSM condo in Buendia Makati near Ayala IS International School project in Makati
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South of Market to Rise in Bonifacio Global City
from The Philippine Star Business section - Monday August 30, 2004 (B-4)
Century Properties, Inc. recently won a public bidding conducted by the Bases Conversion and Development authority for 3,800 square meters of land located at the corner of 11 th and 23rd Avenue at Fort Bonifacio Global City.
The lot was fully paid to BCDA Chairman Rufo Colayco who is shown giving the lot titles to Jose E. B. Antonio and Ricardo P. Cuerva, Chairman and Vice-Chairman of Meridien Development Group.
The lots will be where a new project, South of Market (SOMA), will be built.
Meridien Development Group is the proponent that will construct the co-development project in the property.
Meridien Development has twenty years of development experience. Recent projects include the Essensa East Forbes, judged by Asiaweek as the "best residential project in the Philippines".
Current projects of the Century-Meridien Group include Bel-Air Soho, a 17-storey commercial residential project in Bel-Air Village, Makati; Soho Central, the first high-rise commercial residential project in the New Greenfield District at the corner of Shaw Boulevard and EDSA. The latter is a joint venture development between Meridien and Greenfield Development Corporation, who is the partner of Ayala Land that took over the rein of in Fort Bonifacio Global City as majority partners of Fort Bonifacio Development Corporation.
South of Market, or SOMA, is a 37-storey Twin Tower residential project that will be the first of its kind in delivering "fully-fitted and fully furnished" units to its owners. According to Century, the new breed of residential condominium units allows owners to move-in hassle free to their units without worrying about furnishing or finishing their units. And yet the units are priced about 30 percent lower than comparable competition.
The real estate market is poised to recover from a 7 year correction cycle that started in 1997 during the Asian Financial Crisis.
SOMA is located between The FORT and MARKET!MARKET! and is also near the International School, British School, Victory Learning Center and the Japanese School. Market!Market! is the newest retail mall destination that will open by October 2004. Reports by Ayala, developer of Market!Market! confirmed that about 80% of the retail units have been reserved by lessees.
The model units of SOMA can be previewed on the 6th Floor of the Pacific Star Building in Makati. For appointments, please call 818-9025.
Click here for more details on Century Properties Communities online. Canyon Ranch in Cavite near Tagaytay South of Market SoMa in Fort Bonifacio Taguig SoHo Central in Shaw Boulevard Ortigas near Shangrila EDSA Grand SoHo Makati GSM condo in Buendia Makati near Ayala IS International School project in Makati
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Putting a new face to an enduring landmark
By Charles E. Buban from Philippine Daily Inquirer - August 31, 2004
THE OPENING of Edsa Central Shopping Complex in the '70s marked the beginning of a concept called "midway point" wherein travelers either going to work or back home could go some place hlllfway their destination to shop, dine or just relax.
Ever since then, Edsa Central has become a people magnet, a fact that has contributed to the transformation of Edsa and Shaw Boulevard intersection into one of Metro Manila's busiest districts.
The area around the complex is no longer just a large patch of grassy land and few office buildings like it was many years ago.
These developments have happened:
New establishments have risen.
The intersection is now very busy because of the Edsa Metro Rail Transit.
The volume of people has risen exponentially in the last few years.
Because of these, Greenfield Development Corp., the property development firm that owns and manages the shopping complex has taken the bold step in providing a more modern and convenient commercial hub.
Today, travelers, shoppers and bargain hunters alike will be delighted to see that Edsa Central is now bigger and better to serve the ever growing market.
Major transformation
This is Edsa Central's major transformation since it opened in the '70s. The 8-hectare property is being redeveloped through several phases among which is the major makeover of the main mall, the three-level New Edsa Central Pavilion and the improvement of the Edsa Central Station, formerly the MRT Station Mall.
As the primary focus of the initial phase of the redevelopment, the Pavilion will carry the banner of the whole commercial complex, a reason Greenfield tapped the services of one of the country's leading architects, WV Coscolluela and Associates.
One of the major hurdles that the firm had to consider in the main mall's makeover was how to make use of the existing structure to minimize cost as well as how to merge it seamlessly into the Edsa-Shaw station of the Metro Rail Transit (MRT) now known as Edsa Central Station.
"As you know, it's always easier to plan from scratch, where ideas are more freely expressed. Having to do with plans with existing limitations are always considered difficult and a big challenge for us architects," shared principal architect William Coscolluela.
Latest Trend
The design concept throughout the Pavilion's close to 23,000-square-meter total floor area follows the latest trend in shopping center design wherein there is the balance between visual appeal and functionality.
"They must offer spacious ground floor, provide tenants maximum exposure whatever level they may be located, impart new experience to shoppers, and people must be able to conveniently navigate inside," explained Coscolluela. The design must give equal concern for both tenants and shoppers.
Indeed, the new design provided the Pavilion, a cavernous interior so that people can see more store facade (even those located at the second and third level). An entrance feature was constructed complete with water features, planters and benches to serve as a rest stop for busy and weary customers.
For effective customer traffic circulation, escalators were provided on both ends of the Pavilion.
On the second level, the Food Central occupies more than 3,000sqm of space. It is dotted with fast food restaurants and stalls to give mallers a pleasant dining experience.
"Those who prefer an al fresco setting can have their meal at the balcony that overlooks the entire Edsa Central or on the other side, the whole stretch of the retail spaces at the lower level," revealed Coscolluela.
Linkage to MRT station
The linkage to the MRT station was also given utmost consideration in the design of the Edsa Central Pavilion.
"The main mall's connection to the station (Edsa Central Station) must be seamless so we employed design patterns not too different to the MRT station's designs," explained Coscolluela.
Considering the tight space, curve lines were introduced in the interior space of the Edsa Central Pavilion, which provided the spacious look.
"The curved roof with specially designed trusses gave the interior the required grandeur: an airy, expansive, illuminated feel," shared Coscolluela.
The continuous frosted glass clerestory on both sides helped provide brightness of the interior.
The air-conditioned structure was built with reinforced frosted glass as windows and a curved ultra high ceiling to give the mall fresh, expansive look.
More developments
Aside from the Pavilion, the spruced up Edsa Central Hub (the former jeepney park area), Edsa Central Square (now the value center where the former cinemas were located), Greenfield is also planning to build a new chapel inside the Pavilion, as well as more shopper friendly features such as pedestrian bridge link.
Areas to be redeveloped include the Edsa Central Marketplace, the only traditional wet market at the heart of a commercial and business district.
Greenfield gradually realizes its vision in building not only a shopping complex but a real business district -- to be called the Greenfield District -- to serve the continually evolving populace and to assist the government in its campaign for urban renewal.
With the redevelopment, the developers hope the Edsa Central Shopping Complex will ceaselessly remain a major crossroad for shoppers and major value haven for years to come.
Click here for more details on Century Properties Communities online. Canyon Ranch in Cavite near Tagaytay South of Market SoMa in Fort Bonifacio Taguig SoHo Central in Shaw Boulevard Ortigas near Shangrila EDSA Grand SoHo Makati GSM condo in Buendia Makati near Ayala IS International School project in Makati
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Successful Grand Opening of Soho Central Model Unit
It rained hard in the morning of April 19, but fortunately drained mid-afternoon right in time for the Grand Opening of the Soho Central Model Unit at the EDSA Central Mall.
The affair which formally starts at 5 p.m. had guests arriving as early as 3 p.m. But with everything set and ready, the more than 500 guests were immediately treated to cocktails whilst they marvel at the showroom, a two bedroom and a studio-cum-one-bedroom residences.
The studio-cum-one-bedroom features a living, kitchen and dining area with toilet and bath while the two bedroom flat unit consists of a master's bedroom with closet space, a spare bedroom, adjoining living, kitchen and dining area and a toilet and bath. All Soho Central units extend into a balcony.
Despite the unit's apparent minimalism in design and concept, both yield a distinct style and a few pleasant surprises to the rigors of urban living. It gave guests a striking impression of the chic “New York” style of living. The spaces with its clean lines and uncluttered openness are punctuated by a few eclectic design elements in bold and dramatic colors. Precious decorative treasures and intriguing pieces also accentuate both model residences. The bedrooms become more intimate embodying a character of its own. The master's room is sophisticated and lucid while the 2nd bedroom designed as a kid's room is enriched in bright playful mood. Both kitchens are modern and stylish.
To give a more comprehensive insight on the project and its master plan, guests were also presented an impressive audio visual presentation in the viewing area of the showroom. Highlighting the affair was the ribbon cutting ceremony which was graced by the presence of guests of honor Mandaluyong Mayor Ben Abalos and Mrs. Hilda R. Antonio. Also in powerhouse attendance are Greenfield Development Corporations' senior executives to include chairman Joselito “Butch” Campos, President Carlos Ejercito and EVP and Director Jeffrey Campos. On the Meridien Development Group (MDG) and Century Properties Inc. (CPI) team, present were Chairman Jose E.B. Antonio, MDG CEO Ricardo Cuerva, President Rafael Yaptinchay and CPI CEO John Victor Antonio. Other prominent guests seen at the event were top notched PR Lady Becky Garcia, T.V. host and movie actress Dina Bonnevie, character actress Jean Saburit and renowned architect Roger Villarosa. The affair ended at pass 10p.m. way over the mall's operational hours. But no one seemed to mind. With an outstanding 40 units closed that day on top of the notable number of pre-sold units, who wouldn't be in such high spirits. Indeed, a successful start to experience the allure of urban existence… the Soho way!
Click here for more details on Century Properties Communities online. Canyon Ranch in Cavite near Tagaytay South of Market SoMa in Fort Bonifacio Taguig SoHo Central in Shaw Boulevard Ortigas near Shangrila EDSA Grand SoHo Makati GSM condo in Buendia Makati near Ayala IS International School project in Makati
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A Bit of New York in Mandaluyong
Philippine Daily Inquirer - February 13, 2004
A luxurious, 24-hectare sprawl amid lush environs with trendy shops, restaurants, bars and cafes will soon be developed at the EDSA Central, corner EDSA and Shaw Boulevard , Mandaluyong City .
In the heart of this ultra modern community will rise the the two-tower, 35-storey Soho Central named after New York 's hippest neighborhood. For this vibrant community – a joint venture of Greenfield Development Corp. and Meridien Development Group, exclusively marketed by Century Communities Corp. – entertainment, fashion and arts will be just a heartbeat away.
Ready to meet the demands of 21st century urban living and keen on striking a balance between work and leisure, the Soho Central concept makes everything and anything within comfortable reach – and that includes transportation.
“The trend today in contemporary residential buildings is work and transportation-oriented development,” says Century Properties Inc.'s (CPI) young managing director John Victor R. Antonio. CPI is one of the companies behind one of the country's high-end residential buildings, Essensa East Forbes at The Fort.
Indeed, the Soho Central is planned, designed and developed with urban realities in mind.
Easy access
A walkway will directly connect residents to the Shangri-La Mall and EDSA MRT station, much like the way New York buildings are connected to the subway and shopping arcades. The MRT, Antonio says, will be the preferred transport of young executives to avoid heavy traffic and the risk of being late for important meetings.
Everything will be within walking distance – whether residents want to shop, eat or work. Accessibility and connectivity are the keywords.
Soho Central alone will feature four levels of retail and commercial establishments and basement parking slots, with amenities such as first-class health, spa and gym facilities, lap pool, landscaped Zen garden and meditation area, laundry and dry cleaning services, function rooms and business center, and residents' lounge. The building is near schools, churches and the hospital, Medical City .
This is luxury living at reasonable prices. For as low as P8,000 a month, it can be anyone's dream home. Available are studio, one-bedroom and two-bedroom units at 30, 40 and 60 sq m, with floor-to-ceiling panoramic windows.
All units in Soho will have balconies. “We feel it is important,” says Antonio. “Condo living, as some people would say, is tighter than normal. The balcony is a way for our residents to connect with the outside world, to get fresh air and see greenery.”
Quality life
But are Filipinos ready to give up their lawns and homey quarters for a 30 to 60sqm space?
Space is at a premium in the city and Antonio says people can readily adapt to this new trend. Besides, he adds the alternatives are not that appealing. He says a house in the suburbs often mean distressing hours stuck in traffic every single day.
Designs are flexible, Antonio says. Buyers can, say, get two studio units and have the wall between them removed.
But even a small unit does not have to look cramped, as Soho's model units interior designer Ricardo Cuerva Jr. proves. Antonio says Cuerva used light colors and mobile and multifunction furniture pieces to give an idea of space.
“The idea is to make use of vertical spaces since you have a limited horizontal space,” Antonio says. For instance, folding chairs hang on one side of the wall to reduce clutter and make the limited space larger than what it really is. By going minimalist, there is less visual overload.
Soho Central model units are available for viewing. Call 8189025.
Click here for more details on Century Properties Communities online. Canyon Ranch in Cavite near Tagaytay South of Market SoMa in Fort Bonifacio Taguig SoHo Central in Shaw Boulevard Ortigas near Shangrila EDSA Grand SoHo Makati GSM condo in Buendia Makati near Ayala IS International School project in Makati
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City Centre Living is a Growing Trend
Philippine Star - January 31, 2004
More and more people are choosing to dump the grind of the daily commute and instead live in the heart of the city alongside work and leisure locales. With a growing population of 11 million for Metro Manila alone, location is critical and urban living seems to be the best way to bring back quality in people's lives.
A case in example is the fast sell out of Bel-Air Soho which sold out all 146 units in just five months. Bel-Air Soho is a residential condominium located in Polaris Street in prime Makati Avenue . According to owner and developer Century Properties-Meridien Development Group Chief Executive Officer Ricardo Cuerva, “There seems to be growing market for affordable yet centrally located and quality homes.”
Following the success of Bel-Air Soho is Soho Central, a 35-story residential project situated in the middle of the EDSA Central redevelopment. The Soho brand showcases a unique lifestyle that comes with living in a prime city center location. Imagine enjoying all the comforts and convenience of a live, dine, shop, work and play enclave at the heart of a progressive metropolis for only P8,000 a month.
Leisure facilities are mainly within walking distance or at least easily accessible by public transport, which cuts down on travel time and expenses. Soho Central will directly connect to Shangri-La Plaza and EDSA MRT Station and short distance away from EDSA Central Market, SM Megamall, the Podium, and Medical City . Also in close proximity are offices, schools, churches and hotels. “City center living does appear to promote more sustainable lifestyles and the attraction and ‘stylish appeal' of ‘work and play' on the doorstep can be very tempting especially to young urban professionals,” adds Century Properties Chairman Jose EB Antonio.
But it is not just individuals who have begun to take more of an interest in properties within the city centers. Many larger corporations have realized the potential of buying comfortable apartments as a means of accommodating visiting employees as an alternative to paying expensive hotel bills. Investors too are more aware that the rental market for prime locations is likely to remain strong.
Click here for more details on Century Properties Communities online. Canyon Ranch in Cavite near Tagaytay South of Market SoMa in Fort Bonifacio Taguig SoHo Central in Shaw Boulevard Ortigas near Shangrila EDSA Grand SoHo Makati GSM condo in Buendia Makati near Ayala IS International School project in Makati
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P2.5-B Project Sets Pace for Newest Metropolis
Philippine Daily Inquirer - January 13, 2004
The EDSA Central redevelopment signals the onset of its ambitious master plan with the recent contract signing of a P2.5-billion joint venture agreement between developers Greenfield Development Corp. and Meridien Development Group.
At the center of the 24-hectare re-development of EDSA corner Shaw Boulevard will rise Soho Central, a mix use residential and commercial project of the newest and most progressive metropolis.
The 35-storey development will have 30-60sqm units, each with its own balcony. Located near the newly built EDSA Central Bazaar, Soho Central will bring a world of convenience. It is accessible via a direct link to the MRT station.
For decades, EDSA Central has remained as a premiere commercial destination and a major converging point and link for thousands of commuters. The development of Soho Central will add to this destination a landmark for a new, modern and mobile society.
The joint venture agreement was signed by Meridien Development Group chair Jose EB Antonio and Greenfield Development Corp. Chair Joselito D. Campos. Also present during the signing are MDG President Rafael Yaptinchay, CEO Ricardo Cuerva and GDC President Carlos Ejercito and Director Jeffrey Campos.
Click here for more details on Century Properties Communities online. Canyon Ranch in Cavite near Tagaytay South of Market SoMa in Fort Bonifacio Taguig SoHo Central in Shaw Boulevard Ortigas near Shangrila EDSA Grand SoHo Makati GSM condo in Buendia Makati near Ayala IS International School project in Makati
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Chic Urban Living for P8,000/month
Philippine Star - January 10, 2004
Imagine enjoying all the comforts and convenience of a live, dine, shop, work and play enclave at the heart of a progressive metropolis for only P8,000 a month. Property giants Greenfield Development Corp. and Meridien Development Group answer the dream of every Filipino by offering a dream home at affordable prices and attractive payment terms.
According to CPI Chairman Jose EB Antonio, the project Soho Central is an excellent and unique project not only because of its pricing and affordability but also for its desirable location and investment value.
Soho Central is a twin 35-storey residential and commercial development located in the heart of the EDSA Central re-development. An enviable address, Soho Central is located right in the middle of the 24-hectare EDSA Central re-development. EDSA Central is a major converging point for thousands of commuters and a premiere commercial and residential destination.
Geared towards young urban professionals (yuppies), young couples and small families, Soho Central will bring a new world of convenience as it will directly connect to Shangri-La Plaza and EDSA MRT Station and a short distance away from EDSA Central Mall, Megamall, The Podium, and Medical City . Also in close proximity are offices, schools, churches and hotels.
Soho Central caters to the needs of today's active young professionals as it is designed to provide incredible ease of access to business, shopping, dining and entertainment. It gives residents the unique and ideal pleasure of living in a vibrant, modern and mobile metropolis.
Take a leisure stroll to nearby shops and restaurants or take an easy direct access to the MRT station (or take a convenient MRT ride) and link yourself to virtually every place in Metro Manila in just a few minutes!
Features
Delight on the impressive array of facilities for the exclusive enjoyment of Soho unit owners.
Floor and Unit plans at Soho Central are skillfully designed and fits in with the dynamic lifestyles of contemporary urban dwellers. Simple yet functional and stylish, the 30 to 60 square meter units come complete with kitchen cabinetry and bathroom fittings. Each unit will also have its own balcony with full view of the environs.
Greenfield Development Corp. and Meridien Development Group, with marketing partners Century Communities Corp. and Meridien Modern Inc. are behind the Soho Central project. The Century Group of Companies is a recognized forerunner in the real estate property. A provider of premium projects that include among others: La Maison Rada, Le Triomphe, Le Metropole, Pacific Place, Le Domaine, One Magnificent Mile, Medical Plaza Makati, Medical Plaza Ortigas, Oxford Suites, West of Ayala, The Riviera Golf and Country Club and Essensa East Forbes.
Click here for more details on Century Properties Communities online. Canyon Ranch in Cavite near Tagaytay South of Market SoMa in Fort Bonifacio Taguig SoHo Central in Shaw Boulevard Ortigas near Shangrila EDSA Grand SoHo Makati GSM condo in Buendia Makati near Ayala IS International School project in Makati
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SOHO Central Project Unveiled
Philippine Star - January 3, 2004
The EDSA Central Redevelopment signals the onset of its ambitious master plan with the recent contract signing of a P2.5 Billion joint venture agreement between developers Greenfield Development Corporation and Meridien Development Group.
At the center of the 24-hectare re-development of EDSA corner Shaw Boulevard will rise SOHO Central, a landmark mix use residential and commercial project of the newest and most progressive metropolis.
The 35-storey development will have 30-60 sq meter units, each with their own balcony. Located near the newly built EDSA Central Bazaar, SOHO Central will bring a world of convenience. EDSA Central has been a commercial destination and a major converging point and link for thousands of commuters. It is accessible via a direct link to the MRT Station. The development of SOHO Central, will add to this destination a landmark of the new, modern and mobile society.
Shown sealing the venture with a handshake are Meridien Development Group's (MDG) Chairman Jose EB Antonio (right) and Greenfield Development Corporation's (GDC) Chairman Joselito D. Campos (left). Also shown in the photo are (from left): MDG President Rafael Yaptinchay, Chief Executive Officer Ricardo Cuerva and GDC's President Carlos Ejercito and Director Jeffrey Campos.
Click here for more details on Century Properties Communities online. Canyon Ranch in Cavite near Tagaytay South of Market SoMa in Fort Bonifacio Taguig SoHo Central in Shaw Boulevard Ortigas near Shangrila EDSA Grand SoHo Makati GSM condo in Buendia Makati near Ayala IS International School project in Makati
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Pinoy yuppies can live ‘Big Apple' style
Philippine Daily Inquirer - December 23, 2003
'HIP' PAD FOR P8,000 A MONTH
If you're one of those driven young and independent urban professionals like the characters in the comedy sitcom “Friends”, trying to make a mark in the metropolis and would like to own a pad near your office and hangouts, a development at the corner of EDSA and Shaw Boulevard could catch your fancy.
The builders behind upscale developments such as Essensa East Forbes, West of Ayala and the Riviera Golf and Country Club, are focused on the working class this time. They are in the middle of the development of a 35-story residential twin-tower designed with young executives in mind.
'Soho' concept
With the “ Soho ” concept of urban living at its core, the development would be right smack in the middle of a satellite city (much like the Rockwell development concept). Only this time the satellite city would be much more accessible—at the 24-hectare lot that was formerly called the EDSA Central. That residential property will soon be named Soho Central.
The Soho concept is patterned after the “hip” neighborhoods in New York and London , and started when young artists in the 1960s quietly moved into buildings in these areas that provided lofty spaces to answer the crave for authenticity, and maybe some peace and quiet, in their living environments.
John Victor R. Antonio, Managing Director and COO of Century Properties Inc. said this “quiet movement” produced areas that developed into communities and eventually metamorphosed into residential, commercial and artistic zones. He added that cities that espoused the Soho lifestyle were the liveliest and most cosmopolitan locations, where establishments encouraging social mingling such as restaurants, trendy shops, cafes and music bars and lounges were just a few steps away from the citizen's actual residences.
“The Soho lifestyle caters more for the executives. It's not a new lifestyle because a lot of developers have ventured into this. Century Properties is just branding it,” Antonio said. Antonio added that the Soho concept was a hit among the Filipino yuppies, citing the Bel-Air Soho in Makati which was sold out in just five months after his team introduced it.
Connecting walkways
The Soho Central will have connecting walkways to the EDSA Central Mall and the EDSA MRT station, which would provide a direct link to Makati, Manila or Quezon City. Connecting walkways will also be linked to the Shangri-La Plaza Mall. Soho Central will also be a stone's throw away from offices, schools, churches, the Podium in Ortigas and the Medical City in Pasig.
The twin tower's 30 to 60 sq m units will have balconies and full views of the environs. The buildings will also offer a lap pool, business center, function rooms, residents' lounge, gym, spa, landscaped Zen garden and meditation area. Laundry and dry cleaning services would also be offered within the premises. For the security conscious, the builders are designing smoke detectors and sprinkler systems all over the buildings.
And as if pampering the residents were not enough, the builders have designed four levels of Soho Central for retail and commercial areas, especially for lifestyle-oriented establishments such as cafes and restaurants. Ample parking slots would be found at the basement floors.
The best come on, however, would be the price. The location, the units and the lifestyle are all for about P8,000 to P10,000 a month, said Antonio.
Key to mobile society
The builders of Soho Central said balance between work and pleasure is the key to a modern and mobile society. Soho Central would not just be associated with its vibrant character but also with the small home office, they add. The everyday lives of human beings and their environment would be closely linked. The work, living and public areas, therefore, must be planned and designed according to the users' way of life, they say.
Expect Soho Central to sprout and surprise everyone. Antonio boasts of the developer's track record on finishing projects ahead of time. He also told the Inquirer that the builders were selective with the projects they undertook, and that the Soho project was too good an opportunity to pass on.
Meridien Modern Inc. and Century Communities Corp., subsidiaries of Meridien Development Group and Century Properties, Inc. introduced the Soho brand in the Philippines . For those interested, model units are available for viewing.
You don't need a helipad to be a member of the Soho community, just binoculars and an open window to call on your friends when you need some company. Just like your heartwarming and fun friends at “Friends.”
Click here for more details on Century Properties Communities online. Canyon Ranch in Cavite near Tagaytay South of Market SoMa in Fort Bonifacio Taguig SoHo Central in Shaw Boulevard Ortigas near Shangrila EDSA Grand SoHo Makati GSM condo in Buendia Makati near Ayala IS International School project in Makati
# posted by PinoyBroker.com @ 7:37 AM
Click here for more details on Century Properties Communities online. Canyon Ranch in Cavite near Tagaytay South of Market SoMa in Fort Bonifacio Taguig SoHo Central in Shaw Boulevard Ortigas near Shangrila EDSA Grand SoHo Makati GSM condo in Buendia Makati near Ayala IS International School project in Makati
Century Properties Communities online. Canyon Ranch in Cavite near Tagaytay South of Market SoMa in Fort Bonifacio Taguig SoHo Central in Shaw Boulevard Ortigas near Shangrila EDSA Grand SoHo Makati GSM condo in Buendia Makati near Ayala IS International School project in Makati
Click here for more details on Century Properties Communities online. Canyon Ranch in Cavite near Tagaytay South of Market SoMa in Fort Bonifacio Taguig SoHo Central in Shaw Boulevard Ortigas near Shangrila EDSA Grand SoHo Makati GSM condo in Buendia Makati near Ayala IS International School project in Makati
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Let the Numbers Speak Our economy is on the upswing
Manila Bulletin - April 2006
“This economy is worth investing in” - Makati Business Club
Economic Gains:
Foreign direct investments in 2005 grew by more than 65% compared to year ago levels. Philippines Export Zone Authority (PEZA) investments alone grew to P68 Billion from P50 billion in 2005. PEZA investments are expected to generate over 70,000 jobs
Balance Of Payments (BOP) surplus posted at $2.03 Billion in the first two months of the year, three times higher than the same period last year
International financial institutions such as ING Bank, UBS AG, Goldman Sachs remain bullish on the Peso projecting further increase in its value
UK-based Fitch and US-based Standard & Poor upgraded their credit risk ratings of the Philippines from “negative” to “stable”
The World Bank, Merril-Lynch, Bear Steams & Co. and ABN-AMRO retain positive growth outlooks for the country forecasting economic growth of between 5.4% and 6% this year
United Nations awarded the Philippines as the best implementor of microfinancing besting
160 other countries
OFW remittances increased to %1.8 Billion in the first two months of 2006, higher by 14% compared ago year-ago levels. This continues to pump-prime the economy and provide a better quality of life for
OFW families
January to March 2006 budget deficit is P4.2 Billion below ceiling
Business Process Outsourcing (BPO) jobs, like call center agents, increased by 63% in 2005 from year-ago levels to about 162,250 jobs
The President’s job generation program is nearly half-way to its goal of 10 million jobs by year 2010. As of Dec. 2005, 4.9 million jobs have been granted
Magtulungan tayo. Kaunlaran muna.
Philippines Information Agency
Click here for more details on Century Properties Communities online. Canyon Ranch in Cavite near Tagaytay South of Market SoMa in Fort Bonifacio Taguig SoHo Central in Shaw Boulevard Ortigas near Shangrila EDSA Grand SoHo Makati GSM condo in Buendia Makati near Ayala IS International School project in Makati
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RP on verge of biggest real estate boom in 30 years
Philippine Daily Inquirer - December 18, 2005
THE PHILIPPINES IS ON THE CUSP OF what could be the country's biggest property boom in nearly three decades fueled by money from overseas Filipinos, investments from businessmen and increased government spending.
“If politics is neutral, we are at the threshold of the biggest real estate boom since 1997,” says Albay Representative Joey Salceda.
Since the Asian financial crisis brought the property sector into a long swoon in 1997, the industry has been on a slow but steady climb in the last few years.
Salceda expected the property boom would be broad based from residential houses and condo units to office towers, leisure facilities and hotels.
Tapping OFW market
At least $1 billion in remittances from Filipinos living or working abroad flow in every month (not counting the dollars sent through informal channels), and it is expected that these dollars will be spent on buying new houses for their families, high-end condos or resort homes for their own use.
Demand for quality
Industry sees that there is an underlying flight to quality in the growing demand for property. Buyers are more knowledgeable now that they were before and they will go to developers that have a long track record, that build classy units and deliver their products on time. With people looking for more quality products, the industry's growth is expected to be sustained.”
Gov't role
Despite its political troubles, the Arroyo administration has also contributed to setting the stage for a surge in property demand. Salceda said.
Aside from keeping interest rates low through prudent debt management, Salceda said the government was poised to further kick up interest in the real estate sector by jacking up its capital spending by 52 percent next year the first time in five years that it would be boosting investments infrastructure.
“This should make the 4.2 million housing backlog a real demand.” Salceda said.
Hot demand for office space
Aside from houses and residential condos, another hot factor in the property sector is the rising demand for office space, with vacancy rates dropping from their peak of 60 percent to between 9 and 15 percent at present.
GB Richard Ellis, the worlds largest real estate advisory firm, said robust demand for office space was being driven mainly by relocations multinationals corporations and embassies from Grade B and C buildings and may continue demand from new and expanding call centers, business process outsourcing (BPO) provides, and information technology companies.
Bulls Running
“Despite medium term domestic economic concerns, the outlook for the office property sector remains bullish.” CB Richard Ellis said. “Limited supplies of suitable Prime/Grade A office space in the Makati CBD will keep vacancy levels in the single digits for the near and medium terms while expirations in 2006 will be closely watched as they are expected to impact the amount of available space.”
The property adviser noted that demand was not confined to Makati and Ortigas.
“Tight supplies of suitable existing office space in Metro Manila is forcing call centers and BPO's with large space requirements to consider locating to areas outside the major central business districts.” Said CB Richard Ellis, citing the rising trends toward the construction of more build to suit buildings especially in Alabang and Fort Bonifacio and the conversion of shopping malls and other types of retail establishments to space suitable for call centers.
Leisure and Hotels
The property sector is also humming in the leisure and hotel business, with average occupancy rates improving to nearly 75 percent this year from less that 50 percent a few years ago, the highest growth being registered in deluxe suites, according to CB Richard Ellis.
Tourism arrivals are on track to hit 2.66 million this year (up to 6 percent last year), with tourism revenues expected at $2.2 billion (up by 14 percent from last year).
With international arrivals predicted to rise by 15 percent next year (in line with the government's goal of having 5 million tourists by 2010). CB Richard Ellis noted an increasing number of foreign investments going into building deluxe hotels and resort facilities.
Click here for more details on Century Properties Communities online. Canyon Ranch in Cavite near Tagaytay South of Market SoMa in Fort Bonifacio Taguig SoHo Central in Shaw Boulevard Ortigas near Shangrila EDSA Grand SoHo Makati GSM condo in Buendia Makati near Ayala IS International School project in Makati
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Making the Philippines worth coming home to
from Philippine News - July 20 to 26, 2005
DESPITE the exodus of Filipinos to all parts of the world, the Philippines remains home for many of them.
"The biggest asset of the country is the country itself, and this will never change, no matter what the political situation, no matter who comes in the government or whoever will be next. The fundamentals of the country remain the same: it's a great place to live and to travel," said Jose E.B. Antonio, chairman of Century Properties Group.
And indeed, at the end of the day, Filipinos who sojourned to foreign lands are likely to return. And to cater to the housing needs of overseas Filipinos, Century Properties, one of the Philippines' dynamic real estate companies, go for developments that suit the sophisticated tastes of the balikbayans, be it for a visit or for retirement.
"We try in our role as a private sector developer to produce those products that are internationally accepted in terms of quality-standards," Mr. Antonio said.
INTERNATIONAL STANDARDS
Considering that Filipinos who have stayed in the United States for quite a time have adopted to more sophisticated ways of living, Century Properties came up with property developments that are at par with the developments abroad. For instance, Essensa, its upscale development at the Fort Bonifacio Global City, was judged by Asiaweek magazine as one of the best residential buildings in Asia , a testimony that Century Properties is capable of producing world-class developments.
As a follow-up to this feat, Century Properties has come up with other developments, which do not only cater to the housing needs of local residents, but also of overseas Filipinos coming home.
For those who prefer a place to live in in the metro, Century Properties has two landmark developments that provide comfort and style, much more making the active urbanite accessible to practically any points in Metro Manila.
One is the South of Market (SoMa), a 39-storey, twin-tower residential development that is also located at Fort Bonifacio Global City. One can take advantage of this prime location as SoMa is near retail establishment Market! Market!, several international schools and the Makati and Ortigas business districts. SoMa is also the first residential condominium in the Philippines where the units come fully furnished. However, one must not be intimidated because SoMa is by far the most affordable residential condominium at the Fort. Unit prices start at only P2.9 million and available at attractive payment terms.
Meanwhile, for those who put a premium on accessibility, SOHO Central may be the answer. Located at the corner of Shaw Boulevard and EDSA in Mandaluyong City , SOHO Central is the first Transportation Oriented Development (TOD) in the Philippines as it provides a direct link to the Metro Rail Transit (MRT). "It's only now that a developer like us in the Philippines has fully recognized the advantage of being close or connected to a transportation system," Mr. Antonio said.
Because this concept is patterned to similar convenient apartments in London , New York , Japan , Hong Kong , and other developed cities, being a unit owner at SOHO Central can make one breeze through the northern and southern points of Metro Manila in a matter of minutes, sans the hassles of traffic jams.
SOHO Central is a twin 35storey residential project, the first one to rise at the 24-hectare Greenfield District, a commercial, business and transportation hub next to the Ortigas business district and a number of shopping centers such as SM Mega Mall, Shangri-La EDSA Plaza, and the newly revived EDSA Central.
Finally, for those seeking a retirement or leisure haven, Canyon Ranch is Century Properties' bet.
"That is what we want to communicate: that people should look up to the Philippines as a retirement place," said Emil Perez, Jr., Century Communities senior vice-president and chief marketing officer, who spearheaded the company's campaign in the U.S. And indeed, Century Properties created a different kind of environment for those who love the outdoors in a 17-hectare property in Carmona, Cavite.
Reminiscent of properties in New York where residents enjoy a view of the Belmont Park racetrack, Canyon Ranch is proud of its views of the San Lazaro Leisure Park just beside the property. "We chose something that will give potential buyers or those Filipinos living in the United States the wholeness factor and that is what we're doing in Canyon Ranch. It's elevated, it has clean air, and it has a lot of amenities," Mr. Antonio added.
Homes at Canyon Ranch are also fully integrated with the commercial complex that blends sports and entertainment facilities. Aside from the San Lazaro Leisure Park that has a twin-oval horse race track with expansive stabling facilities, jockey's quarters and a state-of-the-art turf club building, Canyon Ranch will also be right beside nearly-completed restaurants and bars, gaming and entertainment areas, an equestrian school, and a riding academy.
While Century Properties' developments can be something to lure Filipinos living and working overseas, Mr. Antonio said that more than anything else, the country itself is the best reason to go back home. "The biggest asset of the country is the country itself. This will never change, no matter what the political situation is," he said.
Click here for more details on Century Properties Communities online. Canyon Ranch in Cavite near Tagaytay South of Market SoMa in Fort Bonifacio Taguig SoHo Central in Shaw Boulevard Ortigas near Shangrila EDSA Grand SoHo Makati GSM condo in Buendia Makati near Ayala IS International School project in Makati
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Crisis fails to dampen property sizzle
from Philippine Daily Inquirer - September 9, 2004
BY LORENZO G. ABELLERA
CONTRIBUTOR
MANILA - The Philippine real estate sector expressed its optimism amidst the political turmoil that haunts the local economy.
Leading property developer Jose E.B. Antonio, chair of the Century Properties Group, told Philippine News that "despite the political noise going on, we remain to be bullish about the prospects of the industry."
The presidency of Gloria Macapagal Arroyo has been under siege with allegations of her husband and other family members receiving illegal gambling bribes and tampering with the last presidential elections. As a result the economy has suffered, with international credit rating agencies giving the Philippines negative marks.
Still, Antonio waxed optimistic, saying that "as we mature as a nation, we will try to acknowledge that this (political crisis) is part of democracy."
He said the real estate industry is poised for more growth as it furthers its efforts in tapping Filipinos overseas as its market. "A significant part of our market that we want to tap is the overseas Filipinos," Antonio said.
There are an estimated 8.5 million Filipinos overseas, about a tenth of the Philippine population.
"The people who have worked in the United States for the past 25 years have amassed savings in the form of equity for their homes," Antonio said.
He noted U.S. Census figures indicating that the average annual family income of Filipinos in the U.S. is $65,189. The national average is $50,046. Philippine property developers have noted this purchasing clout and have launched aggressive sales campaigns in the U.S.
Also, Filipinos all over the world remit some $12 billion annually to the Philippines . "This is what's propelling to a large extent the purchase of new homes in the Philippines ," Antonio said.
The real estate industry is "going on a very strong recovery," he said. "The demand-supply situation (in the local real estate scene) is lopsided in favor of demand, there is very little supply," he said.
The Philippine National Statistical Coordination Board's (NSCB) data shows that the ownership of dwellings and real estate continued to expand to 6.8 percent as of May this year from the 4 percent growth it posted last year. This was brought about by increased sales of high and mid income developments and leasing operations which grew from 9.5 percent last year to 25.2 percent this year.
The ownership of dwellings, on the other hand, which accounts for 79 percent of the total 6.8 percent growth grew at a slower phase from 2.9 percent in 2004 to 2.8 percent this year.
With the National Economic and Development Authority's (Neda) forecasting a 5.3 percent to 6.3 percent growth in gross domestic product (GDP) growth this year, Antonio said he was also optimistic that his company as well as the entire sector will be able to ride with the economic development.
Century Properties projects a 300 percent growth from 2004 with the sale of their recent developments such as Soho Central in Mandaluyong City , South of Market (SoMa) in Fort Bonifacio Global City in Taguig, and Canyon Ranch in Carmona, Cavite.
Click here for more details on Century Properties Communities online. Canyon Ranch in Cavite near Tagaytay South of Market SoMa in Fort Bonifacio Taguig SoHo Central in Shaw Boulevard Ortigas near Shangrila EDSA Grand SoHo Makati GSM condo in Buendia Makati near Ayala IS International School project in Makati
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New Development at the Global City
from Philippine Daily Inquirer - September 9, 2004
Bases Conversion and Development Authority Chair Rufo Colayco hands out the contract for a 3,800-square-meter property at the Fort Bonifacio Global City to Meridien Development Group Inc. Chair Jose E.B. Antonio (middle) and Vice Chair Ricardo P. Cuerva (left). The lot will be the site of South of Market Condominium.
Click here for more details on Century Properties Communities online. Canyon Ranch in Cavite near Tagaytay South of Market SoMa in Fort Bonifacio Taguig SoHo Central in Shaw Boulevard Ortigas near Shangrila EDSA Grand SoHo Makati GSM condo in Buendia Makati near Ayala IS International School project in Makati
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South of Market to Rise in Bonifacio Global City
from The Philippine Star Business section - Monday August 30, 2004 (B-4)
Century Properties, Inc. recently won a public bidding conducted by the Bases Conversion and Development authority for 3,800 square meters of land located at the corner of 11 th and 23rd Avenue at Fort Bonifacio Global City.
The lot was fully paid to BCDA Chairman Rufo Colayco who is shown giving the lot titles to Jose E. B. Antonio and Ricardo P. Cuerva, Chairman and Vice-Chairman of Meridien Development Group.
The lots will be where a new project, South of Market (SOMA), will be built.
Meridien Development Group is the proponent that will construct the co-development project in the property.
Meridien Development has twenty years of development experience. Recent projects include the Essensa East Forbes, judged by Asiaweek as the "best residential project in the Philippines".
Current projects of the Century-Meridien Group include Bel-Air Soho, a 17-storey commercial residential project in Bel-Air Village, Makati; Soho Central, the first high-rise commercial residential project in the New Greenfield District at the corner of Shaw Boulevard and EDSA. The latter is a joint venture development between Meridien and Greenfield Development Corporation, who is the partner of Ayala Land that took over the rein of in Fort Bonifacio Global City as majority partners of Fort Bonifacio Development Corporation.
South of Market, or SOMA, is a 37-storey Twin Tower residential project that will be the first of its kind in delivering "fully-fitted and fully furnished" units to its owners. According to Century, the new breed of residential condominium units allows owners to move-in hassle free to their units without worrying about furnishing or finishing their units. And yet the units are priced about 30 percent lower than comparable competition.
The real estate market is poised to recover from a 7 year correction cycle that started in 1997 during the Asian Financial Crisis.
SOMA is located between The FORT and MARKET!MARKET! and is also near the International School, British School, Victory Learning Center and the Japanese School. Market!Market! is the newest retail mall destination that will open by October 2004. Reports by Ayala, developer of Market!Market! confirmed that about 80% of the retail units have been reserved by lessees.
The model units of SOMA can be previewed on the 6th Floor of the Pacific Star Building in Makati. For appointments, please call 818-9025.
Click here for more details on Century Properties Communities online. Canyon Ranch in Cavite near Tagaytay South of Market SoMa in Fort Bonifacio Taguig SoHo Central in Shaw Boulevard Ortigas near Shangrila EDSA Grand SoHo Makati GSM condo in Buendia Makati near Ayala IS International School project in Makati
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Putting a new face to an enduring landmark
By Charles E. Buban from Philippine Daily Inquirer - August 31, 2004
THE OPENING of Edsa Central Shopping Complex in the '70s marked the beginning of a concept called "midway point" wherein travelers either going to work or back home could go some place hlllfway their destination to shop, dine or just relax.
Ever since then, Edsa Central has become a people magnet, a fact that has contributed to the transformation of Edsa and Shaw Boulevard intersection into one of Metro Manila's busiest districts.
The area around the complex is no longer just a large patch of grassy land and few office buildings like it was many years ago.
These developments have happened:
New establishments have risen.
The intersection is now very busy because of the Edsa Metro Rail Transit.
The volume of people has risen exponentially in the last few years.
Because of these, Greenfield Development Corp., the property development firm that owns and manages the shopping complex has taken the bold step in providing a more modern and convenient commercial hub.
Today, travelers, shoppers and bargain hunters alike will be delighted to see that Edsa Central is now bigger and better to serve the ever growing market.
Major transformation
This is Edsa Central's major transformation since it opened in the '70s. The 8-hectare property is being redeveloped through several phases among which is the major makeover of the main mall, the three-level New Edsa Central Pavilion and the improvement of the Edsa Central Station, formerly the MRT Station Mall.
As the primary focus of the initial phase of the redevelopment, the Pavilion will carry the banner of the whole commercial complex, a reason Greenfield tapped the services of one of the country's leading architects, WV Coscolluela and Associates.
One of the major hurdles that the firm had to consider in the main mall's makeover was how to make use of the existing structure to minimize cost as well as how to merge it seamlessly into the Edsa-Shaw station of the Metro Rail Transit (MRT) now known as Edsa Central Station.
"As you know, it's always easier to plan from scratch, where ideas are more freely expressed. Having to do with plans with existing limitations are always considered difficult and a big challenge for us architects," shared principal architect William Coscolluela.
Latest Trend
The design concept throughout the Pavilion's close to 23,000-square-meter total floor area follows the latest trend in shopping center design wherein there is the balance between visual appeal and functionality.
"They must offer spacious ground floor, provide tenants maximum exposure whatever level they may be located, impart new experience to shoppers, and people must be able to conveniently navigate inside," explained Coscolluela. The design must give equal concern for both tenants and shoppers.
Indeed, the new design provided the Pavilion, a cavernous interior so that people can see more store facade (even those located at the second and third level). An entrance feature was constructed complete with water features, planters and benches to serve as a rest stop for busy and weary customers.
For effective customer traffic circulation, escalators were provided on both ends of the Pavilion.
On the second level, the Food Central occupies more than 3,000sqm of space. It is dotted with fast food restaurants and stalls to give mallers a pleasant dining experience.
"Those who prefer an al fresco setting can have their meal at the balcony that overlooks the entire Edsa Central or on the other side, the whole stretch of the retail spaces at the lower level," revealed Coscolluela.
Linkage to MRT station
The linkage to the MRT station was also given utmost consideration in the design of the Edsa Central Pavilion.
"The main mall's connection to the station (Edsa Central Station) must be seamless so we employed design patterns not too different to the MRT station's designs," explained Coscolluela.
Considering the tight space, curve lines were introduced in the interior space of the Edsa Central Pavilion, which provided the spacious look.
"The curved roof with specially designed trusses gave the interior the required grandeur: an airy, expansive, illuminated feel," shared Coscolluela.
The continuous frosted glass clerestory on both sides helped provide brightness of the interior.
The air-conditioned structure was built with reinforced frosted glass as windows and a curved ultra high ceiling to give the mall fresh, expansive look.
More developments
Aside from the Pavilion, the spruced up Edsa Central Hub (the former jeepney park area), Edsa Central Square (now the value center where the former cinemas were located), Greenfield is also planning to build a new chapel inside the Pavilion, as well as more shopper friendly features such as pedestrian bridge link.
Areas to be redeveloped include the Edsa Central Marketplace, the only traditional wet market at the heart of a commercial and business district.
Greenfield gradually realizes its vision in building not only a shopping complex but a real business district -- to be called the Greenfield District -- to serve the continually evolving populace and to assist the government in its campaign for urban renewal.
With the redevelopment, the developers hope the Edsa Central Shopping Complex will ceaselessly remain a major crossroad for shoppers and major value haven for years to come.
Click here for more details on Century Properties Communities online. Canyon Ranch in Cavite near Tagaytay South of Market SoMa in Fort Bonifacio Taguig SoHo Central in Shaw Boulevard Ortigas near Shangrila EDSA Grand SoHo Makati GSM condo in Buendia Makati near Ayala IS International School project in Makati
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Successful Grand Opening of Soho Central Model Unit
It rained hard in the morning of April 19, but fortunately drained mid-afternoon right in time for the Grand Opening of the Soho Central Model Unit at the EDSA Central Mall.
The affair which formally starts at 5 p.m. had guests arriving as early as 3 p.m. But with everything set and ready, the more than 500 guests were immediately treated to cocktails whilst they marvel at the showroom, a two bedroom and a studio-cum-one-bedroom residences.
The studio-cum-one-bedroom features a living, kitchen and dining area with toilet and bath while the two bedroom flat unit consists of a master's bedroom with closet space, a spare bedroom, adjoining living, kitchen and dining area and a toilet and bath. All Soho Central units extend into a balcony.
Despite the unit's apparent minimalism in design and concept, both yield a distinct style and a few pleasant surprises to the rigors of urban living. It gave guests a striking impression of the chic “New York” style of living. The spaces with its clean lines and uncluttered openness are punctuated by a few eclectic design elements in bold and dramatic colors. Precious decorative treasures and intriguing pieces also accentuate both model residences. The bedrooms become more intimate embodying a character of its own. The master's room is sophisticated and lucid while the 2nd bedroom designed as a kid's room is enriched in bright playful mood. Both kitchens are modern and stylish.
To give a more comprehensive insight on the project and its master plan, guests were also presented an impressive audio visual presentation in the viewing area of the showroom. Highlighting the affair was the ribbon cutting ceremony which was graced by the presence of guests of honor Mandaluyong Mayor Ben Abalos and Mrs. Hilda R. Antonio. Also in powerhouse attendance are Greenfield Development Corporations' senior executives to include chairman Joselito “Butch” Campos, President Carlos Ejercito and EVP and Director Jeffrey Campos. On the Meridien Development Group (MDG) and Century Properties Inc. (CPI) team, present were Chairman Jose E.B. Antonio, MDG CEO Ricardo Cuerva, President Rafael Yaptinchay and CPI CEO John Victor Antonio. Other prominent guests seen at the event were top notched PR Lady Becky Garcia, T.V. host and movie actress Dina Bonnevie, character actress Jean Saburit and renowned architect Roger Villarosa. The affair ended at pass 10p.m. way over the mall's operational hours. But no one seemed to mind. With an outstanding 40 units closed that day on top of the notable number of pre-sold units, who wouldn't be in such high spirits. Indeed, a successful start to experience the allure of urban existence… the Soho way!
Click here for more details on Century Properties Communities online. Canyon Ranch in Cavite near Tagaytay South of Market SoMa in Fort Bonifacio Taguig SoHo Central in Shaw Boulevard Ortigas near Shangrila EDSA Grand SoHo Makati GSM condo in Buendia Makati near Ayala IS International School project in Makati
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A Bit of New York in Mandaluyong
Philippine Daily Inquirer - February 13, 2004
A luxurious, 24-hectare sprawl amid lush environs with trendy shops, restaurants, bars and cafes will soon be developed at the EDSA Central, corner EDSA and Shaw Boulevard , Mandaluyong City .
In the heart of this ultra modern community will rise the the two-tower, 35-storey Soho Central named after New York 's hippest neighborhood. For this vibrant community – a joint venture of Greenfield Development Corp. and Meridien Development Group, exclusively marketed by Century Communities Corp. – entertainment, fashion and arts will be just a heartbeat away.
Ready to meet the demands of 21st century urban living and keen on striking a balance between work and leisure, the Soho Central concept makes everything and anything within comfortable reach – and that includes transportation.
“The trend today in contemporary residential buildings is work and transportation-oriented development,” says Century Properties Inc.'s (CPI) young managing director John Victor R. Antonio. CPI is one of the companies behind one of the country's high-end residential buildings, Essensa East Forbes at The Fort.
Indeed, the Soho Central is planned, designed and developed with urban realities in mind.
Easy access
A walkway will directly connect residents to the Shangri-La Mall and EDSA MRT station, much like the way New York buildings are connected to the subway and shopping arcades. The MRT, Antonio says, will be the preferred transport of young executives to avoid heavy traffic and the risk of being late for important meetings.
Everything will be within walking distance – whether residents want to shop, eat or work. Accessibility and connectivity are the keywords.
Soho Central alone will feature four levels of retail and commercial establishments and basement parking slots, with amenities such as first-class health, spa and gym facilities, lap pool, landscaped Zen garden and meditation area, laundry and dry cleaning services, function rooms and business center, and residents' lounge. The building is near schools, churches and the hospital, Medical City .
This is luxury living at reasonable prices. For as low as P8,000 a month, it can be anyone's dream home. Available are studio, one-bedroom and two-bedroom units at 30, 40 and 60 sq m, with floor-to-ceiling panoramic windows.
All units in Soho will have balconies. “We feel it is important,” says Antonio. “Condo living, as some people would say, is tighter than normal. The balcony is a way for our residents to connect with the outside world, to get fresh air and see greenery.”
Quality life
But are Filipinos ready to give up their lawns and homey quarters for a 30 to 60sqm space?
Space is at a premium in the city and Antonio says people can readily adapt to this new trend. Besides, he adds the alternatives are not that appealing. He says a house in the suburbs often mean distressing hours stuck in traffic every single day.
Designs are flexible, Antonio says. Buyers can, say, get two studio units and have the wall between them removed.
But even a small unit does not have to look cramped, as Soho's model units interior designer Ricardo Cuerva Jr. proves. Antonio says Cuerva used light colors and mobile and multifunction furniture pieces to give an idea of space.
“The idea is to make use of vertical spaces since you have a limited horizontal space,” Antonio says. For instance, folding chairs hang on one side of the wall to reduce clutter and make the limited space larger than what it really is. By going minimalist, there is less visual overload.
Soho Central model units are available for viewing. Call 8189025.
Click here for more details on Century Properties Communities online. Canyon Ranch in Cavite near Tagaytay South of Market SoMa in Fort Bonifacio Taguig SoHo Central in Shaw Boulevard Ortigas near Shangrila EDSA Grand SoHo Makati GSM condo in Buendia Makati near Ayala IS International School project in Makati
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City Centre Living is a Growing Trend
Philippine Star - January 31, 2004
More and more people are choosing to dump the grind of the daily commute and instead live in the heart of the city alongside work and leisure locales. With a growing population of 11 million for Metro Manila alone, location is critical and urban living seems to be the best way to bring back quality in people's lives.
A case in example is the fast sell out of Bel-Air Soho which sold out all 146 units in just five months. Bel-Air Soho is a residential condominium located in Polaris Street in prime Makati Avenue . According to owner and developer Century Properties-Meridien Development Group Chief Executive Officer Ricardo Cuerva, “There seems to be growing market for affordable yet centrally located and quality homes.”
Following the success of Bel-Air Soho is Soho Central, a 35-story residential project situated in the middle of the EDSA Central redevelopment. The Soho brand showcases a unique lifestyle that comes with living in a prime city center location. Imagine enjoying all the comforts and convenience of a live, dine, shop, work and play enclave at the heart of a progressive metropolis for only P8,000 a month.
Leisure facilities are mainly within walking distance or at least easily accessible by public transport, which cuts down on travel time and expenses. Soho Central will directly connect to Shangri-La Plaza and EDSA MRT Station and short distance away from EDSA Central Market, SM Megamall, the Podium, and Medical City . Also in close proximity are offices, schools, churches and hotels. “City center living does appear to promote more sustainable lifestyles and the attraction and ‘stylish appeal' of ‘work and play' on the doorstep can be very tempting especially to young urban professionals,” adds Century Properties Chairman Jose EB Antonio.
But it is not just individuals who have begun to take more of an interest in properties within the city centers. Many larger corporations have realized the potential of buying comfortable apartments as a means of accommodating visiting employees as an alternative to paying expensive hotel bills. Investors too are more aware that the rental market for prime locations is likely to remain strong.
Click here for more details on Century Properties Communities online. Canyon Ranch in Cavite near Tagaytay South of Market SoMa in Fort Bonifacio Taguig SoHo Central in Shaw Boulevard Ortigas near Shangrila EDSA Grand SoHo Makati GSM condo in Buendia Makati near Ayala IS International School project in Makati
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P2.5-B Project Sets Pace for Newest Metropolis
Philippine Daily Inquirer - January 13, 2004
The EDSA Central redevelopment signals the onset of its ambitious master plan with the recent contract signing of a P2.5-billion joint venture agreement between developers Greenfield Development Corp. and Meridien Development Group.
At the center of the 24-hectare re-development of EDSA corner Shaw Boulevard will rise Soho Central, a mix use residential and commercial project of the newest and most progressive metropolis.
The 35-storey development will have 30-60sqm units, each with its own balcony. Located near the newly built EDSA Central Bazaar, Soho Central will bring a world of convenience. It is accessible via a direct link to the MRT station.
For decades, EDSA Central has remained as a premiere commercial destination and a major converging point and link for thousands of commuters. The development of Soho Central will add to this destination a landmark for a new, modern and mobile society.
The joint venture agreement was signed by Meridien Development Group chair Jose EB Antonio and Greenfield Development Corp. Chair Joselito D. Campos. Also present during the signing are MDG President Rafael Yaptinchay, CEO Ricardo Cuerva and GDC President Carlos Ejercito and Director Jeffrey Campos.
Click here for more details on Century Properties Communities online. Canyon Ranch in Cavite near Tagaytay South of Market SoMa in Fort Bonifacio Taguig SoHo Central in Shaw Boulevard Ortigas near Shangrila EDSA Grand SoHo Makati GSM condo in Buendia Makati near Ayala IS International School project in Makati
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Chic Urban Living for P8,000/month
Philippine Star - January 10, 2004
Imagine enjoying all the comforts and convenience of a live, dine, shop, work and play enclave at the heart of a progressive metropolis for only P8,000 a month. Property giants Greenfield Development Corp. and Meridien Development Group answer the dream of every Filipino by offering a dream home at affordable prices and attractive payment terms.
According to CPI Chairman Jose EB Antonio, the project Soho Central is an excellent and unique project not only because of its pricing and affordability but also for its desirable location and investment value.
Soho Central is a twin 35-storey residential and commercial development located in the heart of the EDSA Central re-development. An enviable address, Soho Central is located right in the middle of the 24-hectare EDSA Central re-development. EDSA Central is a major converging point for thousands of commuters and a premiere commercial and residential destination.
Geared towards young urban professionals (yuppies), young couples and small families, Soho Central will bring a new world of convenience as it will directly connect to Shangri-La Plaza and EDSA MRT Station and a short distance away from EDSA Central Mall, Megamall, The Podium, and Medical City . Also in close proximity are offices, schools, churches and hotels.
Soho Central caters to the needs of today's active young professionals as it is designed to provide incredible ease of access to business, shopping, dining and entertainment. It gives residents the unique and ideal pleasure of living in a vibrant, modern and mobile metropolis.
Take a leisure stroll to nearby shops and restaurants or take an easy direct access to the MRT station (or take a convenient MRT ride) and link yourself to virtually every place in Metro Manila in just a few minutes!
Features
Delight on the impressive array of facilities for the exclusive enjoyment of Soho unit owners.
Floor and Unit plans at Soho Central are skillfully designed and fits in with the dynamic lifestyles of contemporary urban dwellers. Simple yet functional and stylish, the 30 to 60 square meter units come complete with kitchen cabinetry and bathroom fittings. Each unit will also have its own balcony with full view of the environs.
Greenfield Development Corp. and Meridien Development Group, with marketing partners Century Communities Corp. and Meridien Modern Inc. are behind the Soho Central project. The Century Group of Companies is a recognized forerunner in the real estate property. A provider of premium projects that include among others: La Maison Rada, Le Triomphe, Le Metropole, Pacific Place, Le Domaine, One Magnificent Mile, Medical Plaza Makati, Medical Plaza Ortigas, Oxford Suites, West of Ayala, The Riviera Golf and Country Club and Essensa East Forbes.
Click here for more details on Century Properties Communities online. Canyon Ranch in Cavite near Tagaytay South of Market SoMa in Fort Bonifacio Taguig SoHo Central in Shaw Boulevard Ortigas near Shangrila EDSA Grand SoHo Makati GSM condo in Buendia Makati near Ayala IS International School project in Makati
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SOHO Central Project Unveiled
Philippine Star - January 3, 2004
The EDSA Central Redevelopment signals the onset of its ambitious master plan with the recent contract signing of a P2.5 Billion joint venture agreement between developers Greenfield Development Corporation and Meridien Development Group.
At the center of the 24-hectare re-development of EDSA corner Shaw Boulevard will rise SOHO Central, a landmark mix use residential and commercial project of the newest and most progressive metropolis.
The 35-storey development will have 30-60 sq meter units, each with their own balcony. Located near the newly built EDSA Central Bazaar, SOHO Central will bring a world of convenience. EDSA Central has been a commercial destination and a major converging point and link for thousands of commuters. It is accessible via a direct link to the MRT Station. The development of SOHO Central, will add to this destination a landmark of the new, modern and mobile society.
Shown sealing the venture with a handshake are Meridien Development Group's (MDG) Chairman Jose EB Antonio (right) and Greenfield Development Corporation's (GDC) Chairman Joselito D. Campos (left). Also shown in the photo are (from left): MDG President Rafael Yaptinchay, Chief Executive Officer Ricardo Cuerva and GDC's President Carlos Ejercito and Director Jeffrey Campos.
Click here for more details on Century Properties Communities online. Canyon Ranch in Cavite near Tagaytay South of Market SoMa in Fort Bonifacio Taguig SoHo Central in Shaw Boulevard Ortigas near Shangrila EDSA Grand SoHo Makati GSM condo in Buendia Makati near Ayala IS International School project in Makati
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Pinoy yuppies can live ‘Big Apple' style
Philippine Daily Inquirer - December 23, 2003
'HIP' PAD FOR P8,000 A MONTH
If you're one of those driven young and independent urban professionals like the characters in the comedy sitcom “Friends”, trying to make a mark in the metropolis and would like to own a pad near your office and hangouts, a development at the corner of EDSA and Shaw Boulevard could catch your fancy.
The builders behind upscale developments such as Essensa East Forbes, West of Ayala and the Riviera Golf and Country Club, are focused on the working class this time. They are in the middle of the development of a 35-story residential twin-tower designed with young executives in mind.
'Soho' concept
With the “ Soho ” concept of urban living at its core, the development would be right smack in the middle of a satellite city (much like the Rockwell development concept). Only this time the satellite city would be much more accessible—at the 24-hectare lot that was formerly called the EDSA Central. That residential property will soon be named Soho Central.
The Soho concept is patterned after the “hip” neighborhoods in New York and London , and started when young artists in the 1960s quietly moved into buildings in these areas that provided lofty spaces to answer the crave for authenticity, and maybe some peace and quiet, in their living environments.
John Victor R. Antonio, Managing Director and COO of Century Properties Inc. said this “quiet movement” produced areas that developed into communities and eventually metamorphosed into residential, commercial and artistic zones. He added that cities that espoused the Soho lifestyle were the liveliest and most cosmopolitan locations, where establishments encouraging social mingling such as restaurants, trendy shops, cafes and music bars and lounges were just a few steps away from the citizen's actual residences.
“The Soho lifestyle caters more for the executives. It's not a new lifestyle because a lot of developers have ventured into this. Century Properties is just branding it,” Antonio said. Antonio added that the Soho concept was a hit among the Filipino yuppies, citing the Bel-Air Soho in Makati which was sold out in just five months after his team introduced it.
Connecting walkways
The Soho Central will have connecting walkways to the EDSA Central Mall and the EDSA MRT station, which would provide a direct link to Makati, Manila or Quezon City. Connecting walkways will also be linked to the Shangri-La Plaza Mall. Soho Central will also be a stone's throw away from offices, schools, churches, the Podium in Ortigas and the Medical City in Pasig.
The twin tower's 30 to 60 sq m units will have balconies and full views of the environs. The buildings will also offer a lap pool, business center, function rooms, residents' lounge, gym, spa, landscaped Zen garden and meditation area. Laundry and dry cleaning services would also be offered within the premises. For the security conscious, the builders are designing smoke detectors and sprinkler systems all over the buildings.
And as if pampering the residents were not enough, the builders have designed four levels of Soho Central for retail and commercial areas, especially for lifestyle-oriented establishments such as cafes and restaurants. Ample parking slots would be found at the basement floors.
The best come on, however, would be the price. The location, the units and the lifestyle are all for about P8,000 to P10,000 a month, said Antonio.
Key to mobile society
The builders of Soho Central said balance between work and pleasure is the key to a modern and mobile society. Soho Central would not just be associated with its vibrant character but also with the small home office, they add. The everyday lives of human beings and their environment would be closely linked. The work, living and public areas, therefore, must be planned and designed according to the users' way of life, they say.
Expect Soho Central to sprout and surprise everyone. Antonio boasts of the developer's track record on finishing projects ahead of time. He also told the Inquirer that the builders were selective with the projects they undertook, and that the Soho project was too good an opportunity to pass on.
Meridien Modern Inc. and Century Communities Corp., subsidiaries of Meridien Development Group and Century Properties, Inc. introduced the Soho brand in the Philippines . For those interested, model units are available for viewing.
You don't need a helipad to be a member of the Soho community, just binoculars and an open window to call on your friends when you need some company. Just like your heartwarming and fun friends at “Friends.”
Click here for more details on Century Properties Communities online. Canyon Ranch in Cavite near Tagaytay South of Market SoMa in Fort Bonifacio Taguig SoHo Central in Shaw Boulevard Ortigas near Shangrila EDSA Grand SoHo Makati GSM condo in Buendia Makati near Ayala IS International School project in Makati
